In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey describes the process that potential consumers go through when thinking about a purchase. It … Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More

The B2B purchasing procedure can be prolonged and complex, with several decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win portion for businesses. Nevertheless, by comprehending and accommodating the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase th… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, and also various other realities about modern-day B2B marketing. We go over just how the acquiring trip is currently entirely fragmented as well as the manner in which area building can assist marketers take back control of the e… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and also other facts regarding modern B2B marketing. We review how the acquiring journey is now totally fragmented and also the manner in which community building can aid marketing professionals take back control of the discovery … Read More